Turn Your Lead List Into a Priority List

Stop calling everyone. Start calling the right ones. Pluk tells you which leads actually match your ideal customer profile.

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How Pluk Works

1

Upload Your Leads

Import from your CRM, upload a CSV, or connect via API

2

Define Your ICP

Describe behavioral traits and personality characteristics that matter

3

AI Analyzes Each Lead

Deep behavioral analysis on every person

4

Get Your Priority List

Scored and ranked by likelihood to buy

Beyond Traditional ICPs

Traditional ICPs focus on demographics: company size, industry, revenue. But the best leads aren't defined by their company profile - they're defined by their behavior and mindset.

Traditional ICP

  • ❌ "VP of Sales at SaaS companies"
  • ❌ "50-200 employees"
  • ❌ "$10M-50M revenue"
  • ❌ "Series B funded"

Behavioral ICP

  • ✓ "Leaders who championed 3+ new technologies"
  • ✓ "Early adopters who beta test products"
  • ✓ "Ambitious teams scaling rapidly"
  • ✓ "Innovation-focused culture builders"

Pluk understands the human qualities that predict buying behavior - not just the corporate facts.

Case Study: DataSync

Finding Centralized, Ambitious Data Teams

DataSync discovered their best customers were centralized data teams with ambitious growth plans. Traditional filters couldn't identify these nuanced traits.

The Challenge: "We need data teams that are centralized (not siloed) and have ambitious plans for the next 12 months"
How Pluk Helped: AI analyzed org structures, hiring patterns, and leadership communications to identify truly centralized teams
The Result: 73% of Pluk's top-scored leads converted vs. 12% from their previous approach
AI analyzes signals from multiple sources to identify centralized, ambitious data teams
Case Study: CloudFirst

Identifying True Technology Early Adopters

CloudFirst's innovative platform needed buyers who embrace new technology early. Job titles and company size couldn't predict this crucial trait.

The Challenge: "We need CTOs and VPs who actually implement new tech, not just talk about it"
How Pluk Helped: AI analyzed past technology adoptions, beta program participation, and innovation initiatives to find real early adopters
The Result: Shortened sales cycle by 45% by focusing only on true innovators
PersonEarly Adopter ScoreThought LeadershipCompany Growth RateTeam Building Activity
JW

Jennifer Wu

CTO • StartupXYZ

91
68
95
82
AT

Alex Thompson

VP Eng • CloudTech

88
92
76
45
MD

Michael Davis

IT Dir • LegacyCorp

22
15
28
12

Seamless CRM Integration

Works with the tools your sales team already uses

Sync leads from CRM

Pluk analyzes & scores

Scores sync back to CRM

Pricing for Sales Teams

Start free, scale as you grow

Starter

$99/month

Perfect for individual reps

  • ✓100 leads/month
  • ✓AI behavioral scoring
  • ✓Basic CRM integration
  • ✓$1 per additional lead
Recommended for Sales

Growth

$999/month

For growing sales teams

  • ✓1,000 leads/month
  • ✓Everything in Starter
  • ✓+ Real-time monitoring
  • ✓+ Advanced CRM sync
  • ✓$1 per additional lead

Scale

Custom

For enterprise sales orgs

  • ✓10,000+ leads/month
  • ✓Everything in Growth
  • ✓+ Custom scoring models
  • ✓+ Dedicated success manager
  • ✓Volume pricing available

Ready to Focus on the Right Leads?

Upload a list of 10 people and see what AI-powered intelligence looks like. Free trial, no credit card required.

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